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Bilingual (Spanish) Course Coming to Monterey Adult School Fall 2026!

MPC Career Advancement Course, Free of Charge (non-credit) coming this Fall! Open to the Industry; Free of Charge for non-credit Register in three easy steps: Click below to learn more.

Visit California Industry Resources and Trends

Stay in the know with research and industry trends from our tourism partner — Visit California. Click the links below to access a variety of resources: Visit California's Tourism Research Dashboard  Economic Impact Stats Monthly Travel Indicators summary Monthly Lodging Performance Report Visitation & Spend Forecast Global Market Profiles  See the Visit California research catalog for a full list […]

Visit California Marketing Resources

As an industry partner, Visit California offers a variety of resources for MCHA hospitality businesses: For more information visit: industry.visitcalifornia.com

Connect with Cal Trans

MCHA Member Decal

Download a copy of the MCHA Member Decal for your marketing purposes below!

Industry Spotlight Recruitments

MCHA announces community celebration for National Travel & Tourism Week and California Tourism Month

Monterey Bay F.C. festivities anchor May events honoring 26,000+ local hospitality employees MONTEREY, Calif., May 15, 2024 – As California’s tourism industry rebounds from a pandemic-related slowdown, upcoming events will recognize the friends and neighbors who keep local hospitality businesses running strong. On May 29, the Monterey County Hospitality Association (MCHA) will hold a public […]

MCHA Hospitality Recognition Award Recipient, Keith DeFiebre, Cycling Team Reaches Historic 800-Win Milestone

The vaunted Keith DeFiebre Cycling Team p/b LUN Wheels cycling team made an unprecedented feat after clinching their 800th first-place win earlier this month. This rare milestone was officially announced by the team’s founder and team owner, Keith DeFiebre. 

Share The Good

An Open Letter to the Big Sur Community: On March 30th, my daughter and I were among those trapped in the Highway One Rocky Creek Slip Out. This letter is written with the hope that our overwhelming gratitude is communicated to all those in Monterey County and the Big Sur Community who took such wonderful […]

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2024 Pebble Beach Company Foundation Grant Recipients

For almost 50 years, Pebble Beach Company Foundation has been committed to improving our community by aligning our grant awards with the region’s best and most innovative youth-focused organizations.

The Culture of Community Engagement

Hospitality is a community-wide effort Back in the day, San Francisco’s burgeoning hub of drinking and dining warranted the establishment of a restaurant association to foster growth and support collaboration. Los Angles had one, as well. But Monterey County, the hospitality hub in the middle, was without the same governance, until some 20 or 30 […]

For hospitality professionals, helping others comes first

Any industry employing more than 25,000 people is positioned to make an impact, but that’s especially true of hospitality. As Monterey County’s second-largest industry, tourism generated $307 million in local and state taxes in 2022. Still, the hospitality’s real influence extends beyond revenues. Area hotels, restaurants, wineries, attractions and retailers give time and money to […]

Appreciating the Benefits of a Tourism-Based Community

From jobs to TOT funds, visitor spending supports the local economy Artists like John Steinbeck, Francis McComas and Henry Miller have long been inspired by Monterey County’s beauty. It’s no wonder that residents and tourists alike also treasure local landscapes, from sunrises over the bay to that signature green flash when the sun dips into […]

Community Connection

Monterey County CVB is Now See Monterey - After more than a decade of challenging visitors to “Grab Life by the Moments” the Monterey County CVB is taking a new path. With a new organization name and marketing campaign, See Monterey’s new brand reflects a renewed focus on the ways our destination is naturally connected, […]

Annual Rancho Cielo Program Culminates with MCHA Career Fair

Leading employers guide local Rancho Cielo, high school and college culinary students to explore careers in hospitality.  More than twenty leading hospitality employers welcomed Rancho Cielo and local area students on May 16 for Monterey County Hospitality Association’s (MCHA) Hospitality Career Fair at the Monterey Plaza Hotel & Spa. The Career Fair marked the culmination […]

Spotlight on Hospitality: Hospitality professionals connect with free wellness services

Last month, local hospitality employees enjoyed free biometric health assessments, personalized wellness coaching and nutritious snacks — including smoothies blended by bicycle power. The events were part of the first-ever Hospitality Industry Wellness Fair held at the Portola Hotel & Spa.The Monterey County Hospitality Association organized the event together with Montage Health and the Blue […]

Abigail Castillo pouring brut for a wedding ceremony at Folktale's Rose Vineyard

Spotlight on Hospitality: Local academic institutions train a new generation of hospitality professionals

Abigail Castillo was studying sustainable hospitality management at California State University, Monterey Bay (CSUMB) when she volunteered at a wine festival on the Colton Hall lawn. The experience introduced an enticing career path.  "I got a quick introduction and then I spent the whole day pouring wine and talking to people. I just fell in […]

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