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Bilingual (Spanish) Course Coming to Monterey Adult School Fall 2026!

MPC Career Advancement Course, Free of Charge (non-credit) coming this Fall! Open to the Industry; Free of Charge for non-credit Register in three easy steps: Click below to learn more.

Spotlight on Hospitality: Kawai Lopez and Jason Gray of Monterey Jet Center

Monterey Jet Center’s national recognition for excellence is built on the people behind the operation — the employees who go above and beyond every day to create an exceptional experience for pilots, passengers, and flight crews. Today, we’re highlighting two employees whose commitment to excellence were recognized nationally through the independent 2026 ProPilot PRAISE survey, […]

Visit California Industry Resources and Trends

Stay in the know with research and industry trends from our tourism partner — Visit California. Click the links below to access a variety of resources: Visit California's Tourism Research Dashboard  Economic Impact Stats Monthly Travel Indicators summary Monthly Lodging Performance Report Visitation & Spend Forecast Global Market Profiles  See the Visit California research catalog for a full list […]

Visit California Marketing Resources

As an industry partner, Visit California offers a variety of resources for MCHA hospitality businesses: For more information visit: industry.visitcalifornia.com

See Monterey Members Hub

Promote your business through our DMO Partner See Monterey! Are you a hospitality or tourism-supporting business in Monterey County and interested in membership and visibility through SeeMonterey.com? It's FREE. Visit the See Monterey Members Hub - https://www.seemonterey.com/members/ to Submit Events and PR Content, Co-op Advertising & more!

Connect with Cal Trans

2025 Dean Runyan Report, Monterey County

View the 2025 Dean Runyan Report for Monterey County by clicking the link below. Download the Report Here For a complete list of See Monterey Presentations & Reports visit - https://www.seemonterey.com/members/reports/

MCHA Member Decal

Download a copy of the MCHA Member Decal for your marketing purposes below!

Extended Producer Responsibility (EPR) Requirements: Is Your Business Ready for the June 1 Deadline?

Plastic Pollution Prevention and Packaging Product Responsibility ActEffective: June 1, 2026 Your business may qualify as a “producer” under California’s SB 54 legislation and should review whether registration is required before the June 1 deadline. AB54 - Plastic Pollution Prevention and Packaging Product Responsibility Act, Compliance Deadline:  June 1, 2026Producer Guidance:  California’s packaging producer responsibility law SB-54 establishes a shared approach where producers […]

Download the MCHA Membership List

Be sure to utilize the MCHA Directory when considering referrals and new vendor opportunities. Click below to view the updated list of current members by category and download the list. Download the Membership List Here

Monterey County Tourism Reaches Record $3.3 Billion, Marking Full Recovery and New Growth

Jobs and tax revenues climb to all-time highs as industry leaders highlight impact and partnership during California Tourism Month MONTEREY, Calif., May 7, 2026 – Monterey County’s tourism industry reached a major milestone in 2025, with travel spending climbing to $3.3 billion—a 4.1% increase over 2024 and surpassing the previous high of more than $3.2 billion […]

Paylocity: MCHA Discount

HR Product Suite powered by innovation, expert support, and best-in-class service—now available to MCHA members with an exclusive 20% discount. Contact: Abby Minasian to redeem your 20% discount — [email protected] Learn more about Paylocity below.

Hospitality Highlight: Krista Bailey Sherman

Krista Bailey Sherman is an alumna of the Sustainable Hospitality & Tourism Management program at California State University Monterey Bay, graduating in 2020 with a Bachelor of Science in Sustainable Hospitality Management and a minor in Environmental Studies . During her time at CSUMB, she built a strong foundation in sustainability, leadership, and service that […]

2026 Annual Gala Recap Reel

We’d like to extend a heartfelt thank you to all of our sponsors and in-kind partners for making the 2026 MCHA Annual Awards Gala possible. We’re also incredibly grateful to everyone who attended, volunteered and showed support—your presence helped make the evening truly special. Thank you to Love Unique Studios for this beautiful recap video!

Industry Spotlight Recruitments

Volunteer of the Year: Brian Hein 

Congratulations to MCHA 2025 Volunteer of the Year: Brian Hein Brian has been a leader in hospitality on the Monterey Peninsula for the past 25 years. He has held key roles including General Manager at Roy’s at Pebble Beach and The Sardine Factory, Clubhouse Manager at Monterey Peninsula Country Club, and Director of Food and […]

2025 MCHA Annual Report

MCHA proudly represents and advocates for nearly 28,000 hospitality professionals across the county. Through active engagement with local, county, and state leaders, our Government Affairs Committee continues to champion solutions for critical issues including long-term water reliability, workforce housing solutions, transportation improvements, and policies that sustain a healthy business environment. Beyond advocacy, MCHA remains committed […]

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