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Initiatives

Community Collaboration

Our community and local residents benefit greatly from tax revenues generated by hospitality. This revenue supports essential services for the residents while providing a wide variety of cultural, educational and recreational opportunities for their enjoyment. The importance of our relationship with the local community cannot be over stated.

MCHA Position

We strive to:

  • Work closely with the Monterey County Convention and Visitors Bureau to maintain sufficient funding from the county and cities to allow the necessary Tourism Marketing and Promotion Funding for the economic recovery of the hospitality industry. Emerging from COVID is an ongoing challenge for our industry, and as the designated organization for marketing Monterey County, MCCVB must have critical funding from our partner jurisdictions to compete with other California destinations to ensure our future success.
  • To the extent possible, work with neighborhood associations and other civic groups in Monterey to gain support for a strong and positive tourism industry.
  • Speak to city councils and the County Board of Supervisors on a regular basis to keep them informed on the state of the industry. The reality is that not all elected officials understand the challenges we face on a daily basis. It is our job to make sure they know how difficult it can be to remain successful in our industry, and more importantly, how the decisions they make can affect our ability, positively or negatively, to survive and thrive. It’s also important to note that the more successful our industry is, the more tax revenue they receive to benefit the jurisdiction and its residents.
© 2022 Monterey County Hospitality Association. All Rights Reserved.
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