We are Monterey County's only organization advocating exclusively for the interests of those working in hospitality and tourism.
Tourism is the driving force of the Monterey County economy. It is critical in generating funds to support Monterey County’s schools, roadways, emergency services and other County-wide infrastructure improvements. Monterey County Convention and Visitors Bureau (Monterey County CVB) is the leader in growing and sustaining travel throughout the County by inspiring responsible, high-value overnight visitation.
Monterey County CVB’s success is unified with MCHA, the bond is essential to tourism growth and economic benefit to the community. Together, our organizations help create jobs, fill restaurants and shops, sell attraction tickets and fuel critically important tax revenues and improve the quality of life for residents.