MPC Career Advancement Course, Free of Charge (non-credit) coming this Fall! Open to the Industry; Free of Charge for non-credit Register in three easy steps: Click below to learn more.
Monterey Jet Center’s national recognition for excellence is built on the people behind the operation — the employees who go above and beyond every day to create an exceptional experience for pilots, passengers, and flight crews. Today, we’re highlighting two employees whose commitment to excellence were recognized nationally through the independent 2026 ProPilot PRAISE survey, […]
Stay in the know with research and industry trends from our tourism partner — Visit California. Click the links below to access a variety of resources: Visit California's Tourism Research Dashboard Economic Impact Stats Monthly Travel Indicators summary Monthly Lodging Performance Report Visitation & Spend Forecast Global Market Profiles See the Visit California research catalog for a full list […]
As an industry partner, Visit California offers a variety of resources for MCHA hospitality businesses: For more information visit: industry.visitcalifornia.com
Promote your business through our DMO Partner See Monterey! Are you a hospitality or tourism-supporting business in Monterey County and interested in membership and visibility through SeeMonterey.com? It's FREE. Visit the See Monterey Members Hub - https://www.seemonterey.com/members/ to Submit Events and PR Content, Co-op Advertising & more!
View the 2025 Dean Runyan Report for Monterey County by clicking the link below. Download the Report Here For a complete list of See Monterey Presentations & Reports visit - https://www.seemonterey.com/members/reports/
Download a copy of the MCHA Member Decal for your marketing purposes below!
Plastic Pollution Prevention and Packaging Product Responsibility ActEffective: June 1, 2026 Your business may qualify as a “producer” under California’s SB 54 legislation and should review whether registration is required before the June 1 deadline. AB54 - Plastic Pollution Prevention and Packaging Product Responsibility Act, Compliance Deadline: June 1, 2026Producer Guidance: California’s packaging producer responsibility law SB-54 establishes a shared approach where producers […]
Be sure to utilize the MCHA Directory when considering referrals and new vendor opportunities. Click below to view the updated list of current members by category and download the list. Download the Membership List Here
Jobs and tax revenues climb to all-time highs as industry leaders highlight impact and partnership during California Tourism Month MONTEREY, Calif., May 7, 2026 – Monterey County’s tourism industry reached a major milestone in 2025, with travel spending climbing to $3.3 billion—a 4.1% increase over 2024 and surpassing the previous high of more than $3.2 billion […]
Krista Bailey Sherman is an alumna of the Sustainable Hospitality & Tourism Management program at California State University Monterey Bay, graduating in 2020 with a Bachelor of Science in Sustainable Hospitality Management and a minor in Environmental Studies . During her time at CSUMB, she built a strong foundation in sustainability, leadership, and service that […]
We’d like to extend a heartfelt thank you to all of our sponsors and in-kind partners for making the 2026 MCHA Annual Awards Gala possible. We’re also incredibly grateful to everyone who attended, volunteered and showed support—your presence helped make the evening truly special. Thank you to Love Unique Studios for this beautiful recap video!
Congratulations to MCHA 2025 Volunteer of the Year: Brian Hein Brian has been a leader in hospitality on the Monterey Peninsula for the past 25 years. He has held key roles including General Manager at Roy’s at Pebble Beach and The Sardine Factory, Clubhouse Manager at Monterey Peninsula Country Club, and Director of Food and […]
MCHA proudly represents and advocates for nearly 28,000 hospitality professionals across the county. Through active engagement with local, county, and state leaders, our Government Affairs Committee continues to champion solutions for critical issues including long-term water reliability, workforce housing solutions, transportation improvements, and policies that sustain a healthy business environment. Beyond advocacy, MCHA remains committed […]
Alan Perlmutter, Big Sur River Inn2026 Lifetime Achievement AwardMonterey County Hospitality Association Alan Perlmutter's journey to becoming one of Big Sur's most beloved hospitality leaders began far from California's rugged coastline. Born in Manhattan Beach, New York on August 12, 1932, Alan attended PS 173 and Stuyvesant High School before earning his degree from Cornell […]
