Hospitality is a community-wide effort Back in the day, San Francisco’s burgeoning hub of drinking and dining warranted the establishment of a restaurant association to foster growth and support collaboration. Los Angles had one, as well. But Monterey County, the hospitality hub in the middle, was without the same governance, until some 20 or 30 […]

Any industry employing more than 25,000 people is positioned to make an impact, but that’s especially true of hospitality. As Monterey County’s second-largest industry, tourism generated $307 million in local and state taxes in 2022. Still, the hospitality’s real influence extends beyond revenues. Area hotels, restaurants, wineries, attractions and retailers give time and money to […]

From jobs to TOT funds, visitor spending supports the local economy Artists like John Steinbeck, Francis McComas and Henry Miller have long been inspired by Monterey County’s beauty. It’s no wonder that residents and tourists alike also treasure local landscapes, from sunrises over the bay to that signature green flash when the sun dips into […]

Advocacy / Government Affairs Employee Recognition Training & Development Community Outreach Networking Opportunities