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MCHA Hospitality Recognition Award Recipient, Keith DeFiebre, Cycling Team Reaches Historic 800-Win Milestone

The vaunted Keith DeFiebre Cycling Team p/b LUN Wheels cycling team made an unprecedented feat after clinching their 800th first-place win earlier this month. This rare milestone was officially announced by the team’s founder and team owner, Keith DeFiebre. 

Share The Good

An Open Letter to the Big Sur Community: On March 30th, my daughter and I were among those trapped in the Highway One Rocky Creek Slip Out. This letter is written with the hope that our overwhelming gratitude is communicated to all those in Monterey County and the Big Sur Community who took such wonderful […]

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2024 Pebble Beach Company Foundation Grant Recipients

For almost 50 years, Pebble Beach Company Foundation has been committed to improving our community by aligning our grant awards with the region’s best and most innovative youth-focused organizations.

The Culture of Community Engagement

Hospitality is a community-wide effort Back in the day, San Francisco’s burgeoning hub of drinking and dining warranted the establishment of a restaurant association to foster growth and support collaboration. Los Angles had one, as well. But Monterey County, the hospitality hub in the middle, was without the same governance, until some 20 or 30 […]

For hospitality professionals, helping others comes first

Any industry employing more than 25,000 people is positioned to make an impact, but that’s especially true of hospitality. As Monterey County’s second-largest industry, tourism generated $307 million in local and state taxes in 2022. Still, the hospitality’s real influence extends beyond revenues. Area hotels, restaurants, wineries, attractions and retailers give time and money to […]

Appreciating the Benefits of a Tourism-Based Community

From jobs to TOT funds, visitor spending supports the local economy Artists like John Steinbeck, Francis McComas and Henry Miller have long been inspired by Monterey County’s beauty. It’s no wonder that residents and tourists alike also treasure local landscapes, from sunrises over the bay to that signature green flash when the sun dips into […]

2023 Accomplishments

Advocacy / Government Affairs Employee Recognition Training & Development Community Outreach Networking Opportunities

MCHA Honors Hospitality Professional of the Year and Lifetime Achievement Award at Annual Event

Annual Awards Gala | March 1, 2024 — Monterey Marriott (Monterey, CA) – Monterey County Hospitality Association (MCHA) will honor the Hospitality Professional of the Year and Lifetime Achievement Award on Friday, March 1st at their Annual Awards Gala at the Monterey Marriott. This year’s honorees, Inns-by-the-Sea’s Mark T. Watson and Pebble Beach Company’s William […]

Destination Education Series

Introducing the Wayfinding Destination Education Series, See Monterey’s new training and education program, designed to connect and support the local hospitality industry. Just as wayfinding helps to guide people along a path, this series is designed to help guide our local industry members through trainings and workshops to update and educate on best practices and new […]

Spotlight on Hospitality: March hospitality event celebrates community with local chef collaboration

On March 1, accomplished chefs from several local businesses will take center stage at the Monterey Marriott. Together, they’ll create a multi-course meal highlighting Monterey County ingredients. The collaboration headlines A Night of Gold, an awards gala and fundraiser presented by the Monterey County Hospitality Association (MCHA). While the annual event raises funds for advocacy, […]

CRA - Requirement Change for Food Handler Cards

What Employers Need to Know — New obligations under SB 476 require employers to pay their staff for all costs associated with obtaining a food handler card (FHC). Understanding How to Comply with CA's New Food Handler Card Law

chef teaching students to cook

Spotlight on Hospitality: Monterey County chefs open doors for tomorrow’s culinary stars

The hospitality industry offers unexpected opportunities at every turn. Just ask Chef Bert Cutino, who earned 30 cents an hour washing dishes as a teenager.  “I didn’t know, at the time, if I would go into the culinary profession. I just knew that someday I wanted to own something,” he says. That job set Cutino […]

Spotlight on Hospitality: Papa Vince award winner builds lasting connections

Richard Yarnold has enough stories to fill a book. In fact, he’s filled six. The 73-year-old Fishwife bartender is circulating his seventh personal guest book, expanding a collection of sketches, poems and heartfelt stories penned by his Pacific Grove customers. He started the tradition while working at Monterey’s Chart House, creating a simple record of […]

MCHA delivers ‘magical moments’ at awards luncheon in Monterey

An event at the Monterey Conference Center on Wednesday lived up to its theme by providing two “magical moments” for one of the day’s award winners. Richard Yarnold of the Fishwife Restaurant in Pacific Grove, won the coveted “Papa Vince Award” in addition to the “Focus on Guest Experience Award” at the Monterey County Hospitality […]

Heart of Hospitality: For hospitality professionals, helping others comes first 

Any industry employing more than 25,000 people is positioned to make an impact, but that’s especially true of hospitality.  As Monterey County’s second-largest industry, tourism generated $307 million in local and state taxes in 2022. Still, the hospitality’s real influence extends beyond revenues. Area hotels, restaurants, wineries, attractions and retailers give time and money to […]

MCHA and CRA Partnership

A new Monterey Hospitality Association and California Restaurant Association partnership adds value-oriented benefits to better serve its members and local hospitality industry Monterey County Hospitality Association, the region’s advocacy trade-based organization for the local hospitality industry, announces a reciprocal partnership with the California Restaurant Association to bring value-oriented benefits to MCHA members. New extended benefits […]

Building Business Back - Business Basics

– Building Business Back is thrilled to announce its collaboration with Platinum Tax, Payroll, & Bookkeeping for its second annual Business Basics Series. This collaborative endeavor aims to empower entrepreneurs and small business owners with essential knowledge and skills to navigate the intricacies of financial management and business operations. The series consists of four comprehensive […]

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