Join us for MCHA updates, happenings and a welcome wine tasting.
11:30am - Wine Reception, 12:00pm - Lunch
Featuring Guest Speaker: Lynn S. Mohrfeld, President + CEO of the California Hotel & Lodging Association
Lynn will provide a legislative and regulatory update which will touch on new laws, in addition to other industry news and resources available through CHLA.
About Our Speaker:
Lynn Mohrfeld is the President + CEO of the California Hotel + Lodging Association (CHLA). He has been with CHLA since 2002 and in his current role for over a decade. Prior to CHLA, he was Director of Destinations for WorldRes, Inc., a Silicon Valley start-up.
Lynn has been involved in the tourism industry for over 35 years, having designed and produced one of the first destination marketing organization web sites at the San Diego Convention & Visitor Bureau, where he was employed for nine years. Lynn began his career in marketing research at CIC Research and Market Facts, Inc.
Lynn is a graduate of San Diego State University, with a Bachelor of Science degree in Marketing from the School of Business.
Cost: $35 per member / member guests, $50 non-member guests