Purpose. The purpose of Monterey County Hospitality Association, Inc. is
act as the advocate for its members and the Monterey County hospitality
industry in general. To foster, protect and educate its members on matters
affecting the viability of the industry. To ensure that its efforts are
focused on maintaining a viable hospitality industry within the county. To
protect and represent the industry against economic, governmental and
market conditions that could negatively impact the overall economic
viability of the industry. MCHA will provide advocacy and representation
on governmental issues; will provide educational resources and employee
recognition; and will ensure that the economic benefits of hospitality are
made known to the community through an effective public relations effort.
HOSPITALITY TRADE ASSOCIATION
MCHA is the only hospitality trade organization that serves all facets of the hospitality industry throughout Monterey County. All businesses in Monterey County are affected in some way by the tourism industry. Positive revenue for tourism and hospitality means positive growth for Monterey County. Positive growth for Monterey County means positive growth for your business.