Goals and Objectives

Government Affairs Goals, Objectives and Tasks for 2017

Adopted by Government Affair Committee April 6, 2017
Ratified by the Board of Directors April 11, 2017

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The Government Affairs Committee promotes and protects the interests of the hospitality industry and the general business community through strong relations with local governments, local officials and key staff; it accomplishes its goals through active collaboration and constructive engagement with other organizations with similar goals.  Government Affairs and MCHA will continue to communicate throughout the year with its members about the activities and accomplishments of the Government Affairs Committee, Monterey County Business Political Action Committee and Coalition of Peninsula Businesses.  MCHA and Government Affairs perform critical tasks promoting, protecting and enhancing the hospitality industry’s business climate and the industry’s public image and the general business climate in Monterey County.  Major goals for 2017 include:

  • Regional Water Supply: In conjunction with the Coalition of Peninsula Businesses work for accomplishment of a Regional Water Project and for reasonable water policies and rates. Government Affairs and MCHA will: A) aid in every way possible the efforts to realize a regional water supply project that reliably will deliver enough water to the Peninsula to i) offset over-pumping of the Carmel River and the Watermaster-mandated pumping reductions in the Seaside Basin and ii) provide for the general plan needs and economic recovery of Peninsula cities, the Monterey Peninsula Airport District and Peninsula unincorporated areas; B) work for responsible water use policies and rate structures fair to businesses and residents, including the review of various surcharges and fees attached to water bills, C) continue to work with Cal Am and the MPWMD to help implement meaningful water conservation measures that can be reasonably be attained with an appropriate return of the investment and D) endorse the efforts of and support financially the Coalition of Peninsula Businesses.
  • Development of critical transportation infrastructure: Government Affairs will continue active collaboration with community partners, the Transportation Agency for Monterey County, Monterey-Salinas Transit and the Monterey Peninsula Airport District to achieve necessary local and regional transportation projects and priorities. MCHA’s highest transportation priority will be capacity and safety improvements for the major access routes to the Monterey Peninsula including Highway 68, Highway 156, Highway 1 and the future Eastside Parkway through the former Fort Ord. .  Government Affairs will continue to monitor the activities of the Regional Taxi Authority which MCHA helped to establish in 2010 to assure its continuing success. Government Affairs will support improvements and modifications to the Monterey Peninsula Airport, including widening and lengthening runways, to increase its use and destinations.


  • Political Action: MCHA and Government Affairs will continue its individual work for candidates and issues and its active collaboration with, and participation in, the Monterey County Business Political Action Committee, the Monterey Bay Issues PAC and Monterey Bay Candidates PAC. MCHA and Government Affairs will continue to work for stronger and better relations with government officials. Past efforts to affect beneficial business-friendly changes in local elections have been successful  MCHA and Government Affairs will continue to work to identify and promote qualified candidates for election to local offices and to raise the funds necessary for successful campaigns.  MCHA and Government Affairs will continue to evaluate our ongoing involvement with the PACs to assure that increased MCHA member participation in, and financial support for, the PACs will ensure their successes continue and increase.

MCHA and Government Affairs will participate in and collaborate with the Monterey Peninsula Issues and Candidate PACs to identify those issues that will potentially affect the Peninsula. Participation will include work on issues, advocating positions, influencing officials as well as providing financial support for the PAC.

  • Work for success of tourism marketing and promotion funding: MCHA and Government Affairs will continue to work with the Monterey County Convention and Visitors Bureau to continue the success of the countywide Tourism Improvement District and work to maintain secure, sustainable, increased funding for tourism marketing and promotion. The GAC will continue to monitor the renovation of the Monterey Conference Center. Government Affairs and MCHA will continue collaboration with other community partners to assure the ongoing success and improvement of that effort and continue working for increased California funding for tourism marketing and promotion.
  • Special event coordination and promotion, economic development:
    Government Affairs will continue MCHA involvement, participation in, and monitoring of the county special events policies to assure special event planning and coordination remains primarily voluntary and in the private sector. Government Affairs will also coordinate industry promotion for, and support of, additional added-value events and industry-enhancement opportunities such as development of “wine corridors.”  Government Affairs and MCHA will actively promote economic development programs and policies consistent with its adopted Economic Development Policy. MCHA and Government Affairs will continue to actively participate in the County’s processes to select the organization best able to enhance and secure the long term success of the Mazda Laguna Seca Raceway.

To meet these goals now and in the future, it is essential that the GAC be organized and staffed to be an active, informed and vital voice for MCHA and the hospitality industry.  The GAC must also develop the next group of MCHA’s subject matter experts and leaders. To meet these goals GAC members will take on an active role of MCHA liaisons to the County, cities and other public agencies.  It will be the liaison’s responsibility to inform themselves on issues in those jurisdictions and present those issues as needed to the GAC.

Government Affairs will continue to monitor events and issues as they arise and will react and advise the Board of Directors on those important issues that arise affecting hospitality that are not specifically addressed in the 2017 goals. The Government Affairs Committee will work to be more proactive and anticipate upcoming issues and events rather than only working in a reactive mode.

Government Affairs will continue to meet on the first Thursday of each month at 8:30 am (except when rescheduled to avoid event or holiday conflicts).  Periodically guest speakers will be invited to better inform the committee on issues of concern.

Government Affairs Director:
Dale Ellis, (831) 596-4210